Joy brings with her over 20 years of leadership experience in Local and Global Marketing, Innovation and Business Development, in Healthcare and Nutritional industries, with trilingual skills in Chinese, Japanese and English.

Originally from Shanghai, Joy was the first local hire who launched a top nutrition brand from Japan, “Meiji Milk”, into China. In 2000 Joy moved to the USA and spent over a decade at GSK Consumer Healthcare holding marketing leadership roles in the US, Japan and Global, winning GSK’s highest marketing excellence awards multiple times. She then was recruited to join a neutraceutical company, Unipharm Inc., as Director of Global Marketing and Business Development, before she transitioned to a consultant role advising multiple companies seeking her expertise to bridge the East and the West, and to reach a global audience. Joy also created and launched her own brand of sho Nutrition vitamins and supplements with premium quality and patented packaging enhancing compliance and effectiveness.

Joy holds an MBA from Emory University’s Goizueta Business School in the US, and a B.A. in Japanese language and international trade from Shanghai International Studies University. Joy is a Certified Health & Wellness Consultant. She is based in New York City, but travels frequently to Asia and other parts of the world.