Guilherme’s career spans over 30 years working to help multinational and national companies expand, franchise and market their physical locations. His work has included planning and implementing expansion plans for high street shops and shopping malls, network franchises, subsidiaries with their own stores, supermarket chains, financial institutions, schools, laundries, bars and restaurants, cosmetic, and drugstore chains.

Clients have included the Silvio Santos Group (Pan American Bank and Chest of Happiness), Grupo Ultra (Ultragaz), Brahma Brewery Co. (AmBev), Inbrafiltro Group (Textile), Supermarkets Giggo, Elidio Bar, Shoes Asdurian (Noa Noa), Data Byte, Banco Cacique , Laundries Dry Clean USA, Inbrafiltro Group, and CBD – Center for Diagnostics Brazil.

Guilherme has undergraduate and master degrees in marketing management and advertising. His undergraduate focus was in product management from ESPM-SP while his post graduate work has been in international marketing at FSJT-SP, with advanced specialization in strategic franchising and territorial expansion in the U.S., Spain and Italy. He is fluent in English, Portuguese and Italian.