Strategic Business Alliance

Guided by Our Values

SBA has always remained true to our founder’s values of deep ethical commitment, responsibility and belief that client satisfaction is the key to success.

We approach every piece of work with integrity, independence, accountability and a social conscience. Our values are set out in our code of conduct. They guide us in everything we do: how we meet the needs of our clients, how we develop our people and what role we play in our communities.

Our values:

We act with honesty and adhere to the highest standards of moral and ethical values and principles. We demonstrate our understanding of these values and principles and uphold them in every action and decision.

We expect our actions to be consistent with our words, and our words to be consistent with our intentions. We accept our responsibilities, share leadership in a democratic spirit, and subject ourselves to the highest standards of public trust. We hold ourselves accountable for our words and our actions.

Individual commitment to a group effort is integral to our company culture; bringing stakeholders together to offer different perspectives and expertise to solve client challenges.

We are committed to listen attentively to our clients, understand what they’re saying, respond and reflect on what’s being said, and retain the information to ensure effective solutions.

Everyone deserves and appreciates respect. We believe in the importance of all stakeholders and value our collective ideas and beliefs.

It is through our values that we have successfully grown our organization around the world, pursuing relationships with people and firms that share the same values, vision, and objectives.
These values not only underpin our decades-long story of growth, they also demonstrate our commitment to going above and beyond what is expected of us – today and tomorrow.