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Past Webinars - Strategic Business Alliance
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Past Webinars

All webinars below are available as a recording. To get access to a webinar, contact Victoria Yampolsky at vyampolsky@strategic-business-alliance.com.

 

Webinar for International Product Companies: How to Obtain U.S. Distribution –

Strategic Planning, Product Customization, Trade Shows & Compliance

 

Presented by Strategic Business Alliance and Skyline Genesis Marketing, Sponsored by Expaticore

 

One of the biggest challenges for foreign product companies is selecting U.S. distributors. In this webinar, we will discuss the entire distributor selection process from initiation to closing. We will also address the importance of product customization – an often overlooked yet crucial aspect of U.S. market entry. We will cover the key reasons to customize your product, the different types of product customization, as well as several examples. Finally, we will discuss ways to use trade shows to your advantage: selecting the best trade show for your business, preparing for it, managing costs, and creating a marketing strategy, and following up with post-trade show prospectors and partners.

 

Discussion panelists: 

Victoria Yampolsky, CFA, Managing Partner of Strategic Business Alliance

Sergio De Oliveira, Partner of Strategic Business Alliance
Glenn Diehl, President of Skyline Genesis Marketing

 

Agenda:

1.  Why enter the U.S. market?

2. Market entry challenges

3. Market entry roadmap

a. Preliminary market assessment

b. Sales channel research

c. Identifying strategic partners

d. Contract negotations

4. Product customization – Reasons, Types, Examples, Outcomes

5. Trade show strategic planning

a. Selection, Objectives, Logistics

b. Marketing strategy

d. Logistics

d. Post-trade show follow-up & Measuring results

6. Q & A

 

Webinar for Foreign IT Companies: How to Find First U.S. Clients

 

Presented by Strategic Business Alliance, Global Commerce Education and the European-American Business Organization, Sponsored by Expaticore

 

Foreign IT companies face unique challenges when entering the U.S market. Register today for this informative webinar and learn about distribution channels as well as the most effective sales, marketing and pricing strategies to help you find your first U.S. customers. We will also present several case studies illustrating the key factors that have determined the success or failure of other companies in the past. Finally we will address cultural differences as well as data privacy and other regulatory issues relevant to U.S. market entry.

 

Discussion panelists:

Victoria Yampolsky, CFA, Managing Partner of Strategic Business Alliance
Arnaldo Carrera, Managing Partner of Strategic Business Alliance
Sophie Lechner, CEO of Global Commerce Education

John Zindar, Partner, EABO

Ognyana Toneva, Senior Project Manager, EABO

 

Agenda:

1. Why Enter the U.S. Market?
2. U.S. Market Entry Challenges
3. Cultural Differences
4. How Do I Start?
a) Should I Enter the U.S. Market?
b) Distribution Channels Overview
c) How Should I Enter?
d) How Much Will It Cost?
5. Sales & Marketing Strategies – How Do I Get My First Clients?
6. Case Studies
7. Data Privacy & Other Regulatory Issues
8. Q & A

 

Webinar: How to Prepare for U.S. Market Entry

 

Presented by Strategic Business Alliance, Expaticore and USA Corporate Services, Sponsored by Expaticore

 

In this webinar we will discuss the U.S. market entry framework. We will cover cultural differences, various challenges foreign companies face when entering the U.S. market and specific preparatory steps companies must take to lower the risk of failure. We will also discuss company formation issues, payroll and infrastructure requirements for growth. Finally we will cover an overview of distribution channels and address sales & marketing strategies.

 

Discussion panelists: 

Victoria Yampolsky, CFA, Managing Partner of Strategic Business Alliance

Arnaldo Carrera, Managing Partner of Strategic Business Alliance
David Leboff, President of Expaticore
John P Gordon, President of USA Corporate Services

 

Agenda:

1. Why Enter the U.S. Market?
2. U.S. Market Entry Challenges
3. Cultural Differences
4. How Do You Start?
a) Should I Enter the U.S. Market?
b) Distribution Channels Overview
c) How Should I Enter?
d) How Much Will It Cost?
5. Company Formation
6. Setting Up Company Infrastructure
7. Sales & Marketing
8. Q & A