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Process - Strategic Business Alliance
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Process

An Integrated, Multi-Disciplinary Process

Our services are delivered through a strategic, three-stage approach that fully supports your expansion to the U.S.

Stage 1: RESEARCH & EVALUATE – Should you enter the U.S. market?

  • Research target market and competition
  • Perform a situation analysis identifying market gaps and opportunities
  • Determine if there is a market opportunity for your product or line of products

Stage 2: CREATE A STRATEGIC ROADMAP – How do you enter the market? How much will it cost?

  • Determine your value proposition
  • Profile prospective customers and define distinct customer segments
  • Investigate import sources, classification and duties, as well as safety regulations
  • Create a go-to-market strategy and timeline for rollout
    • Select distribution channels
    • Formulate pricing objectives and strategy
    • Set near and long-term revenue goals
  • Determine cost of market entry

Stage 3: MARKET LAUNCH – How do you execute?

  • Create a marketing plan that supports the go-to-market strategy
  • Create a sales strategy identifying specific early adopter target companies and contacts
  • Make introductions to appropriate contacts to quickly establish initial showcase accounts
  • Implement highly targeted channel development programs
  • Support all sales cycles including pre- and post-sales activities, new local personnel, or local partnerships
  • Facilitate the set-up of local company operations

Take the next step!